Macedon Digital is now First Form

The problem found, and what was done about it.

A few examples. Where a result is still being verified, it is named as such rather than invented.

Five examples.

Each card links to its full page. Filter by the kind of work if it helps.

Ecommerce · Measurement

Medical equipment

Medical and emergency equipment

More budget was not the answer. The account needed rebuilding around how customers actually buy.

Found

More budget was going into Google Ads each month, but the returns were not following.

Done

Rebuilt the account around real customer behaviour, cut spend by roughly half and almost tripled the return on ad spend.

View case study
Ecommerce · Web

Industrial safety

Industrial safety supply

Build the path around the obstacle, then grow it on the numbers.

Found

A website that could not sell online, and a Google Ads account going nowhere.

Done

Built a separate ecommerce site and completely rebuilt the ads, more than quadrupling sales and tripling the return on ad spend.

View case study
SEO · Web rebuild

Building products

Building products manufacturer

The build was earned by proving the value first.

Found

An ageing platform was holding back search and advertising.

Done

Earned the rebuild over a year of consulting, then delivered a fast, clean, custom build.

View case study
SEO · Web · Brand

Custom homes

Custom home builder, regional Victoria

A relationship that compounds.

Found

A regional builder needed to own the searches that matter, not chase volume.

Done

Took them to the top of their regional builder market and kept them there across seven years.

View case study
Ecommerce · Rebuild

HVAC components

HVAC components

Built it, grew it, and rebuilt it for the next stage.

Found

A growing component retailer had outgrown its original platform.

Done

Delivered a fast, clean custom rebuild that scores at the top of the technical measures, and kept search working through the move.

View case study

Clients are kept anonymous and shown by industry. Figures are verified first-party, held private, and shared on request pending sign-off.

A few results, in real numbers.

Across channels and industries. Clients kept anonymous and shown by industry.

>0×
Return on ad spend, held more than a year
Online medical equipment retailer
0×
Return on cold traffic, from a near-dormant account
~5 → ~40 sales / month
Industrial safety supplier
#1
In its regional Victorian market for custom-build searches
Custom home builder · held 7 years
0/100
Performance score on a new online store
Loading under 700ms
Component retailer
Conv
Search enquiries at a low cost each, conversion climbing as the account matured
Local service business
1st
When the region searches for a lawyer, this firm comes up first
Most enquiries now come from search
Regional law firm

Verified first-party data from the live ad, analytics and search accounts. Clients kept anonymous and shown by industry.

Recognise your own problem in one of these?

Say what is not working, and you will get an honest read on whether this can help.

Email hello@1f.com.au Book a meeting

A short note on who put you in touch helps.