Building products.

This client is an Australian building products manufacturer with a large national website. The relationship began as SEO and digital marketing consulting to their internal marketing team, training and guiding them for about a year before anything was built. That period is where the trust was earned and where the real opportunity surfaced.

The biggest constraint on their search and advertising was the website itself, an ageing platform the team already knew was holding them back. The opportunity was theirs to take, not anyone's to push. The job was to make the case on the evidence, then deliver a rebuild that improved the foundation without disrupting a large, busy site.

The website upgrade was surfaced as the opportunity it was, with the reasoning behind it, and the decision was left with the business. When they chose to go ahead, the rebuild landed on familiar ground, a new WordPress foundation the team would recognise, but built properly underneath: custom PHP templates, a custom design, a custom backend, and databases tuned for performance. The backend was built so the marketing team can run it productively day to day, with an SEO program kept running across the site.

• A year of SEO and digital marketing training and guidance for the internal team.
• A full website rebuild on a familiar foundation, with custom templates, design and backend.
• A technically clean build: strong accessibility, best-practice and technical-SEO scores, and stable layout.
• A backend built for the marketing team to run efficiently.
• An ongoing SEO program.

• Organic search is the largest source of both traffic and enquiries on the site, ahead of every other channel.
• SEO is now driving valuable, high-intent traffic to the site that converts into quality leads.
• The rebuilt site scores 100 for best practice, with strong accessibility and technical SEO and stable, clean delivery.
• Average search position improved over the year, with priority product lines moving up the page.

The best work often starts as advice, not a sale.

A year of training earned the trust to recommend the rebuild, and offering it as an opportunity rather than pushing it as a project is why it landed at the right time.