Scope
SEO and digital marketing consulting, website rebuild, ongoing SEO
Work / SEO and website rebuild
Building products manufacturer / SEO and website rebuildBuilding products
We earned the build by proving the value first.
Client kept anonymous and shown by industry. Everything below is verified and true today.
01
Situation
This client is an Australian building products manufacturer with a large national website. We began as an SEO and digital marketing consultant to their internal marketing team, training and guiding them for about a year before we built anything. That period is where the trust was earned and where the real opportunity surfaced.
02
Challenge
The biggest constraint on their search and advertising was the website itself, an ageing platform the team already knew was holding them back. The opportunity was theirs to take, not ours to push. The job was to make the case on the evidence, then deliver a rebuild that improved the foundation without disrupting a large, busy site.
03
Approach
We surfaced the website upgrade as the opportunity it was, with the reasoning behind it, and let the business decide. When they did, we rebuilt on familiar ground, a new WordPress foundation the team would recognise, but built properly underneath: custom PHP templates, a custom design, a custom backend, and databases tuned for performance. We built the backend so the marketing team can run it productively day to day, and we keep an SEO programme running across the site.
04
Deliverables
- 01A year of SEO and digital marketing training and guidance for the internal team.
- 02A full website rebuild on a familiar foundation, with custom templates, design and backend.
- 03A technically clean build: strong accessibility, best-practice and technical-SEO scores, and stable layout.
- 04A backend built for the marketing team to run efficiently.
- 05An ongoing SEO programme.
05
Result
- Organic search is the largest source of both traffic and enquiries on the site, ahead of every other channel.
- The rebuilt site scores 100 for best practice, with strong accessibility and technical SEO and stable, clean delivery.
- Average search position improved over the year, with priority product lines moving up the page.
Client kept anonymous and shown by industry. Figures verified first-party from the live ad, analytics and search accounts.
This case study deliberately does not claim organic traffic growth. Everything stated is true and verified today; the across-the-board growth story follows the migration recovery work in progress.
06
Commercial insight
The best work often starts as advice, not a sale.
A year of training earned the trust to recommend the rebuild, and offering it as an opportunity rather than pushing it as a project is why it landed at the right time.
Is your platform holding you back?
If an ageing site is capping your search, we will tell you plainly whether a rebuild is worth it and what it should fix first.