Get found by the right customers.
Macedon Digital has rebranded as First Form. Celebrating 15+ years of Google Ads and SEO for small and mid-sized Australian businesses. Powered by custom-built websites and apps. Proud to be a Google Partner.
You deal with the person doing the work.
Hello - I'm Will Smith, the owner of First Form. I'm the one you'll speak with and the person who is responsible for the work. No account manager passing messages along, no junior doing the work while a senior's name sits on the invoice. Our client list is intentionally small so we can focus on what matters to you.
Most clients have stayed for years. They stay because the work gets results, and because they get the truth about it, the good and the bad.
The real problem comes first.
Most underperforming marketing efforts don't need a bigger budget. They need someone to work out what's actually going wrong, then fix it before spending another dollar.
Find what's broken
There's often more to the story than meets the eye: a gap in the tracking, a slow site, or an account structure that doesn't suit your customers and what they need.
Fix the foundation
Your website, tracking, SEO and account structure are all set up correctly so the implementation that follows can drive results, not just spend.
Scale what returns
With a proven strategic and data-driven foundation, spend can scale in line with what's genuinely driving results, and not just vanity metrics.
It's slower at the start, and it usually costs less than people expect.
Why search is the core.
Search (SEO/Google Ads) is where people go when they're ready to act.
Search is the most direct line between spend and sales. When users are ready to buy, search is often the preferred channel. How your website is built has a huge impact on search, so we often work on websites as much as we do on the search component. They natively support one another.
What's on offer.
Search ads put you in front of people at the exact moment they are looking for what you sell, so the intent is already there. We build campaigns around the searches that actually convert, scale spend only where the return holds up, and report it in revenue you can line up against your own accounts. For your customers it means finding you the moment they need you, and for you it means budget going to real demand instead of clicks that never turn into sales.
SEO earns you a spot in the results people trust most, the ones they scroll to when ads feel untrustworthy. The technical and content work behind SEO builds visibility that keeps delivering returns long after the work is done, rather than stopping the moment an ad budget ends. For your customers it means finding you when they are actively searching for what you do, and we measure it against the revenue it brings in, not vanity rankings.
Your website is where all the search work either converts or leaks away. We build fast, accessible, search-ready sites. We often rebuild client websites to ensure they load quickly on any device and are easy for everyone to use, so the visitors you have earned become enquiries. When we rebuild, we make sure to protect the rankings and traffic the old site had instead of starting from zero.
When the marketing works, the enquiries and orders follow, and a team buried in manual admin is where that growth stalls. We build clever tools that take the repetitive work off your team and automate the manual tasks. This often means fewer errors and faster admin - always a good thing. For your customers it means quicker replies, and orders that do not fall through the cracks.
Selected work.
A few examples of our work, including what we found and what was done.
Client was tipping more into ad budget, but the returns were not getting better.
Rebuilt the account around how customers actually buy, cut spend by roughly half and almost tripled the return on ad spend.
A client's website could not sell well online, and their Google Ads account was going nowhere.
We built a separate marketing site and completely rebuilt the ad account, more than quadrupling sales and tripling the return on ad spend.
An old WordPress website was holding back both search and advertising, and the team could not manage the site effectively.
Earned the rebuild over a year of consulting, then delivered a fast, clean site built around how they actually work. Records are now being broken thanks to a strong, easy-to-use website and SEO that targets the right customers.
A regional builder needed to own the searches that matter in their local market, rather than chase vanity keywords and metrics that did not drive results.
We took them to the top of their market for custom-build searches, and kept them there across seven years, which assisted with strong business growth.
A few results, in real numbers.
Examples across channels and industries. Clients kept anonymous and shown by industry.
Verified first-party data from live ad, analytics and search accounts. Clients kept anonymous and shown by industry.
What you can count on.
Surprisingly, not all agencies deliver this for their clients. We're happy to be ahead of the pack because it matters to you.
You own everything
The website, the accounts and the data are yours and stay in your name. If you ever leave, you take the lot and nothing breaks.
No lock-in
Month to month. You stay because the work is worth staying for, not because a contract says you have to.
Reporting you can check
You see the diagnosis, the work and the result, in numbers you can line up against your own.
Built fast and accessible
Accessibility and Core Web Vitals are part of the build from the start, not bolted on at the end.
If someone you trust pointed you here, start a conversation.
Only a limited number of clients are serviced at a time. We're happy to talk, and if we can take you on we will. If First Form isn't right for your problem, we'll let you know and offer to refer you to someone in our extensive network. Almost all of our work comes by referral, so there's no sales pitch waiting on the other end of the line.