A senior practice, built to stay.
First Form is small on purpose. You get the person who does the work, for the long run. Understanding your business is at the top of the priority list. First Form used to trade as Macedon Digital.
One senior, no churn.
One senior operator, a few Australia-based and highly experienced contractors, and no churn.
The work that moves search is careful and technical, and it does not delegate well, so it is not delegated. The person who diagnoses your problem is the person who builds the fix and reports the result. Where specialist help is needed, it comes from a small group of known, trusted people, not a rotating bench.
There is no outbound sales. Almost every client came through someone who already trusted the work, and most stay for years, because the results are good. That is the whole model: do work worth referring, and keep the people who refer it close. What we save by not chasing new clients is reinvested in the clients we already have.
How it works, in practice.
Referral only
No cold outreach, no funnel. If you are here, someone sent you.
Long retention
The oldest relationships run many years, through rebrands and rebuilds.
The hard parts, shared
When something is not working, you hear it first, plainly, with a plan.
Local and accountable
The work is done here, by the person you hired.
You own everything
Sites, accounts, data, tools, all yours, always.
A direct line
You deal with the person doing the work, not an account manager or a support queue.
If this is how you would rather work, start a conversation.
Only a small number of clients are taken on, and fit comes first. The relationships that work best are the ones built to last.